AMC announces Stubs A-List, its new $20 subscription movie pass

AMC announces Stubs A-List, its new $20 subscription movie pass

"AMC Stubs A-List is being taken to market at more than double the price of that charged by some of our competitors", Aron said in a conference call with investors.

MoviePass, a startup that was letting customers watch a movie a day at theaters for just $10 a month, announced in April that it's limiting new customers to four movies a month. Despite their complicated past, AMC denies that they're throwing down the gauntlet in front of MoviePass and instead told The Verge, "We understand the comparison, but we're focused on our own program and on delivering the very best, most reliable movie-going value option in the entertainment industry, which is what we believe AMC Stubs A-List provides to our guests".

AMC denounced MoviePass in 2017 after its unprecedented $9.95/month unlimited subscription, which allows users to see up to one movie per calendar day.

Additional benefits include "100 points for every $1 spent for the AMC Stubs A-List monthly fee and food and beverage spending at AMC theatres".

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The program will officially launch June 26. AMC's premium offerings including IMAX, Dolby Cinema, RealD, 3D, Prime and BigD will also be included in the subscription. You can make reservations for movies nearly any time, even if you've already seen them.

AMC said it will continue to accept MoviePass at all of its locations. However, with MoviePass you get to see more movies per month at less of the cost, and you can go to nearly any theater in the USA to use the service (not just AMC theaters).

The membership also includes all of the benefits of AMC Stubs Premiere including free upgrades on popcorn and soda, free refills on large popcorn, express service at the concession stand and box office and no online ticketing fees. CNNMoney reported in May that MoviePass' parent company, Helios and Matheson Analytics, burns through approximately $21.7 million each month to keep MoviePass in operation. MoviePass says it has more than 3 million paid subscribers and projects a user base of 5 million subscribers by 2019.

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