Amazon To Exclusively Broadcast Premier League Games From 2019

Amazon To Exclusively Broadcast Premier League Games From 2019

The giant online retailer will show 20 Premier League matches a season for three years, starting from the 2019/20 season.

Having already secured 32 Saturday games earlier this year, BT Sport will for the first time show several midweek Premier League matches on the same evening, as well as several fixtures in the split weekend which will create an opportunity for a mid-season player break.

Sky and BT previously won the main share of live TV rights during the first rounds of bidding, but it was always thought Amazon was interested to secure some of the matches to offer to its subscribers.

The three-year deal includes 20 games across Bank Holidays and weekdays, equating to around 5% of total matches in the 380-game season.

The best five of the seven United Kingdom broadcast packages for the Premier League were sold in February, with Sky paying £3.75 billion to acquire four, a 14 percent discount on its current deal.

"We welcome Amazon as an exciting new partner and we know Prime Video will provide an excellent service on which fans can consume the Premier League".

"The Premier League is the most watched sports league in the world".

You will need a Prime membership, which costs £79 a year or £7.99 a month.

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Amazon, which started as an online retailer, already broadcasts the US Open tennis, ATP World Tour Tennis events and National Football League games.

Whittaker said Amazon is buying the rights as a way to boost take-up of Prime, whose customers buy 20-times more on Amazon than "normal" Amazon customers.

"The Premier League is the most-watched sports league in the world", said Jay Marine, vice president of Prime Video in Europe.

That would take the total value of the rights to £4.55bn, with Amazon yet to announce how much it has paid.

Two of the seven packages of rights available had been left unsold in that last round of deal-making, with the EPL reportedly failing to get its original asking price.

On a busy day of announcements at the Premier League's summer meeting, it was also confirmed that the "big six" clubs have won their fight to take a bigger share of the top tier's booming worldwide broadcasting revenue.

"When the Premier League was formed in 1992 nobody could have envisaged the scale of global growth in the competition which exists now", said Scudamore.

The deal is an important milestone for Amazon, but it represents only a fraction of the larger Premier League pie.

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