Apple Could Start Selling Subscriptions Through Its TV App

Apple Could Start Selling Subscriptions Through Its TV App

Apple could have easily leaned on its vast categories of TV shows and movies to create a compelling lineup. It has been revealed that the Cupertino giant is now planning to offer subscriptions to streaming services via the app.

In a bid to take the competition to rival Amazon, Apple is now planning on selling subscriptions to video-streaming services directly via its TV app. Much of that content can't be viewed without a paid subscription to a third-party service. When CEO Tim Cook introduced the TV app, he pointed out that it will be "the one place to access all of your television [for] a unified TV experience", according to Pocket-Lint.

Users can now access content from hundreds of apps and cable providers, although a lot require their own subscription that must be obtained directly from each provider. It actually makes sense because the TV app is available on the Apple TV, iPhones, and iPads, which means that it is nearly universally available across Apple's ecosystem (save for the Mac).

Six policemen killed in Indonesia prison riot
It happened four days after the arrests of three Islamic militants who planned to attack the headquarters and other police stations in the same town.

According to the report, which cites unnamed sources, Apple plans to roll out direct subscriptions next year as part of an attempt to boost its content subscription business. These include services like HBO, Netflix, Showtime, Starz, and more, with subscriptions being purchased through a third-party website. Unfortunately, the new feature will not launch this year. Apple's new video distribution approach is just the latest in the list of experimentations the company has carried out.

Even among streaming boxes, the Apple TV still trails behind Roku and Amazon Fire, and Chromecast.

Apple declined when asked to comment on its reported plan for the TV app.

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